Acceptable Use Policy
ADM is for adults seeking genuine dating connections. This policy applies to profiles, photos, messages and all other use of ADM. It forms part of our Terms and Conditions.
Be real and respectful
- You must be 18 or older. Do not create an account for a minor or try to contact minors through ADM.
- Use truthful profile information and photographs you are entitled to share. Impersonation, catfishing, deceptive AI-generated identities, automated fake profiles and accounts created to mislead members are prohibited.
- Respect boundaries. No harassment, stalking, threats, hate, discrimination, coercion, blackmail or repeated unwanted contact. Do not evade a block or suspension.
Prohibited content and conduct
- Child sexual abuse material (CSAM) and all child sexual exploitation and abuse (CSEA) are strictly prohibited. Do not upload, create, store, request, solicit, access, share, distribute, promote or link to CSAM through ADM. This includes real, AI-generated, synthetic, altered or manipulated sexual content depicting or sexualising anyone under 18. Grooming, child sexual trafficking, sexual extortion and any attempt to facilitate child sexual abuse are prohibited.
- No pornography, sexually explicit images, non-consensual intimate images, sexual deepfakes, or threats to share such material. Do not send unwanted sexual content.
- No prostitution, escort services, paid sexual encounters, sexual services, or arrangements involving money or benefits in exchange for sexual activity. ADM must not be used to sell sexual gratification.
- No scams, romance fraud, financial solicitation, investment schemes, phishing, spam, advertising or unlawful fundraising.
- No publication of another person's private information without a lawful basis; no infringement of copyright or other rights.
- No malware, account theft, unauthorised scraping, security attacks, automated account creation, or attempts to bypass access or payment controls.
- No illegal activity or use that breaches applicable sanctions. Do not use false information or technical workarounds to evade geographic or payment restrictions.
Human trafficking, sex trafficking and exploitation
ADM Dating Limited has a zero-tolerance policy towards human trafficking and sex trafficking. Using ADM to engage in, aid, abet, encourage, promote, arrange, recruit for, enable or facilitate human trafficking or sex trafficking is strictly prohibited. This includes trafficking for sexual exploitation, forced labour, adult labour trafficking, servitude or slavery, whether the person affected is an adult or a child.
You must not use profiles, photos, messages, links or any other part of ADM to recruit, advertise, solicit, arrange or connect anyone with people or services for trafficking or exploitation. Aiding, abetting, encouraging or facilitating the abuse or exploitation of any person is strictly prohibited, including through coercion, threats, deception or abuse of vulnerability.
These prohibitions apply even where the intended abuse or exploitation would take place outside ADM. Violations are serious breaches of this policy and may result in removal of content, account restrictions, suspension or termination, and referral to the appropriate authorities in accordance with our safety procedures and applicable law. Report concerns using the reporting options below. The child-safety and mandatory-reporting procedures below continue to apply.
Child safety and mandatory reporting
ADM Dating Limited has a zero-tolerance policy towards CSAM and CSEA. Suspected content or conduct must be escalated urgently to the responsible safeguarding contact, Adam White, at adam@admdating.com. ADM will promptly assess reports, disable access to suspected CSAM and restrict implicated accounts while the concern is assessed. Confirmed violations result in removal of the content from the service and termination of the offending account, subject to lawful evidence-preservation requirements.
ADM will report detected and previously unreported CSEA content to the UK National Crime Agency (NCA) through its Child Sexual Exploitation and Abuse Industry Reporting Portal (CSEA-IRP), in accordance with applicable mandatory-reporting obligations, required information and statutory deadlines. Reporting is not dependent on a member making a complaint or on receiving a law-enforcement request. Any applicable reporting obligation to another competent authority will also be fulfilled. Where an equivalent overseas reporting arrangement is recognised by UK law, ADM will follow the applicable rules and avoid duplicate referrals.
ADM will preserve relevant existing content, account identifiers, timestamps and associated records securely, only as required or permitted by law, for the applicable retention period. Access is restricted to authorised personnel handling the case, and evidence will be supplied to authorities through an appropriate secure channel. Staff must not unnecessarily download, copy or circulate suspected CSAM. If a child faces immediate danger, contact emergency services (999 in the UK) without waiting for ordinary review. See our mandatory-reporting procedures.
Reporting and blocking
Use the report or block controls on a profile or conversation. You can also email adam@admdating.com with the member's profile identifier or name, dates, a description and relevant non-illegal evidence. Do not download, forward or email suspected child sexual abuse material; report its location instead. In immediate danger, contact local emergency services (999 in the UK).
How reports are handled
ADM reviews reported concerns and may request more information, remove content, restrict features, suspend or close accounts, or refer a matter to the appropriate authorities. The response depends on severity, available evidence and applicable law. CSAM and CSEA are subject to the mandatory child-safety procedure above; discretionary responses to other breaches do not override mandatory reporting. We do not promise continuous monitoring, a specific response time or that every violation will be detected.
Relevant evidence should be retained only where necessary and lawful, with access limited to those handling the issue. Our law-enforcement procedures explain official requests. To appeal an account or content decision, email adam@admdating.com with your account email and reasons; do not create another account to evade the decision.